Early in my consulting career I assembled a list of six “laws” that appeared to govern how small business was done. I referred to them

As I mentioned in Part I of this series, we tend to think of competitors as other companies in our same market delivering similar products

When a company drafts their marketing strategy as part of their overall Strategic Plan, it’s their External Competitive Forces that are typically addressed and not

As a business leader gains mastery over their Personal Competitive Forces, their company can grow to a point where its Internal Competitive Forces come into