Focus | Lead | Execute
Focus | Lead | Execute
Days of Instruction
Advanced Courses
Training and Networking
Choose 2 intensive sessions from 12 course options designed to provide you with tools you can use immediately to improve your business and professional skills.
Seize the opportunity to interact with other top industry professionals. Participate in informal get-togethers to share best practices and interact with other industry owners who play to win.
Real-world, hard-hitting discussions and lessons about topics specific to management and ownership of home services businesses.
Spend one-on-one time with leading business advisors in the home services industries talking specifically about your individual company.
Choose from a variety of courses so the material covered is specific to your current business needs.
Owners and managers of restoration, plumbing, hvac, and other home service companies will be able to expand their abilities relevant to leading their small businesses. During the 2-day program, you can take high-level training courses in 4 categories.
Growing yourself, understanding relationships, high-level courses, change.
Organizational development, team building, creating culture, hiring/developing, performance assessment.
Communicating the value and building awareness of your services to your customers.
The process of providing funds for business activities, making purchases, or investing.
INSTRUCTOR: JIM RYERSON
Why do some sales professionals consistently win new accounts while others hit resistance at every turn? The difference is strategy. This workshop introduces the AccountMap™ process—a structured, visual approach to developing and executing account strategies in the trades. Participants learn the common themes behind converting competitively held accounts, expanding existing relationships, and positioning for larger contracts. By the end of the workshop, attendees will have a practical framework for identifying opportunities, aligning tactics, and winning profitable business with intention rather than chance.
INSTRUCTOR: JAMES SULLIVAN, CPA
This course helps business owners and leaders understand how financial clarity supports scalable growth. Participants explore practical approaches to building bench strength, aligning performance standards, and retaining key talent while examining how leadership behaviors shape execution, accountability, and culture. The program emphasizes using financial insight to reduce firefighting, lead change effectively, and reinforce healthy habits that support long-term sustainability. Attendees leave with concrete tools, clearer leadership rhythms, and a focused 30-day action plan.
INSTRUCTOR: SCOTT TACKETT
This program is designed for owners and senior leaders who must shift from personally managing work to developing leaders who get results through others. Participants focus on building supervisor capabilities, clarifying decision ownership, and creating accountability without micromanagement. Through real-world scenarios and hands-on practice, leaders learn how to coach instead of rescue, delegate without losing control, and set expectations that drive ownership and problem solving across the organization.
INSTRUCTOR: MATT BAILEY
If you’re paying for marketing but still wondering, “Is this actually working?” this workshop is for you. Designed for businesses who rely on agencies or freelancers, the session cuts through jargon to focus on the metrics that truly impact the bottom line. Participants learn how to evaluate performance, spot red flags, ask the right questions, and build accountability into vendor relationships. The result is a clear, time-efficient framework for demanding transparency and driving real marketing results.
INSTRUCTOR: PATTY BEARD
Meetings are often the biggest waste of time in business, but they don’t have to be. This session teaches leaders how to design and run meetings that drive decisions, engagement, and execution. Participants learn how to set clear outcomes, structure agendas, improve participation, and eliminate unnecessary meetings altogether. The result: fewer meetings, better decisions, and reclaimed time across the organization.
INSTRUCTOR: TIMOTHY E. HULL, CR
Every business (and personal) interaction involves negotiation. This interactive course teaches participants how to negotiate effectively, ethically, and strategically while building trust and long-term relationships. Attendees will explore the science behind negotiation, improve communication skills, and learn how to increase margins, close more deals, and navigate difficult conversations with confidence. Known for its high energy and practical application, Negotiating Effectively consistently ranks as one of the Summit’s most in-demand courses.
INSTRUCTOR: MARK SPRINGER
This program helps business owners treat exit planning as an ongoing business strategy, not a last-minute event. Participants learn why many exits fail, how to assess readiness, and how to increase company value while aligning business, personal, and financial goals. The session introduces the “3 Gaps” (wealth, profit, and value) and the Value Acceleration Methodology, providing a structured framework to reduce risk, improve transferability, and confidently choose the right path: grow, keep, or sell.
INSTRUCTOR: JOHN MONROE and KELLEY DOLAN
Developing entry-level employees into capable managers is a critical growth lever for any organization. This session focuses on how to coach, train, and guide team members through leadership progression. Participants explore practical tactics for performance improvement, structured training, and leadership development that strengthen internal pipelines and support long-term organizational stability through promotion from within.
INSTRUCTOR: CHUCK VIOLAND
This program is designed for founders who recognize that the leadership style that built the business may now be limiting its future. Participants explore the leadership evolution required when an organization must function beyond any one individual. The course addresses delegation, succession, control, and identity challenges in practical, business-grounded terms—especially in family enterprises. Leaders leave with greater self-awareness, clearer role definition, and actionable insights to reduce bottlenecks, burnout, and over-dependence on the owner.
INSTRUCTOR: JOSH BACHMAN
This advanced, hands-on workshop teaches leaders how to use financial data as a practical operating system for profit, cash flow, and growth. Participants learn how to diagnose financial performance, engineer margin, optimize labor capacity, and build predictive scoreboards that support confident decision making. Through real-world examples and exercises, attendees leave with a repeatable financial rhythm and a clear roadmap to drive sustained performance.
INSTRUCTOR: SHAUNA PARSONS
This half-day workshop is designed for business owners and managers frustrated by inconsistent in-home sales results and personality-driven selling. Participants learn how to design a repeatable, trainable, in-home sales system using the Engage Sales System framework that focuses on improving close rates, average ticket, and customer experience. This is not a motivational talk. Attendees will actively build and pressure-test their sales system through role play and leave with clear tools to begin training and implementing immediately.
INSTRUCTOR: JOSH BACHMAN
The Decision Blueprint explores the transformative power of data in guiding decision-making processes throughout the business cycle. Attendees will learn the importance of leveraging analytics, metrics, and insights to make informed choices that drive efficiency, innovation, and success. Through real-world examples and best practices, discuss how to collect, interpret, and most importantly, act on data, empowering business professionals to mitigate risks, identify opportunities, and create value. By the end of this session, participants will have a clearer understanding of how to integrate data-driven strategies into their workflows to achieve measurable outcomes and make decisions based on tangible data and empirical evidence rather than intuition, opinion, or tradition.
President
Violand Management Associates
SiteLogic LLC
Founder & Chief Acceleration Officer
Sales Octane, Inc.
Owner
Waite Executive Development
Director of Organizational Development
Attorney-At-Law
Managing Partner, Chief Coach & Consultant
Infinite Purpose, LLC
Founder
Next Milestone Innovation LLC
Director of Consulting
Violand Management Associates
5A Leadership
Business Development Advisor
You have the opportunity to receive a certificate in small business management.
Leadership
Finance
Sales And Marketing
Human Resources
Electives
Since 2005, Violand Management Associates has developed the Violand Executive Summit, the only university-level professional development curriculum specifically for leadership and management of businesses in the restoration, plumbing, HVAC, and other home service industries. The Violand Executive Summit is modeled after business retreats used by Fortune 500 companies for developing the leadership characteristics and the skills required for innovative management in the 21st century.
By attending The Violand Executive Summit, owners and managers of businesses in the trades will be able to expand their abilities relevant to leading their small businesses. These include high-level training in sales and marketing, profitability, leadership training in today’s work climate, hiring top-level employees, increasing and understanding the value of emotional intelligence, and innovative ways to overcome challenges specific to our industries.
Our team of facilitators includes highly respected leaders and nationally recognized business experts that provide you with practical, actionable concepts and skills to create a learning experience that directly benefits the bottom line of your business.
The 2026 Violand Executive Summit