The 2025 Violand
Executive Summit

July 23-24, 2025
Canton, OH
FOR MORE INFO OR TO REGISTER CLICK HERE

REGISTRATION OPEN NOW!

Register Before March 31 to Receive Early Bird Pricing

$995/person

($1,200 starting April 1)

The Violand Executive Summit Experience

Choose 2 intensive sessions from 12 course options designed to provide you with tools you can use immediately to improve your business and professional skills.

Seize the opportunity to interact with other top industry professionals. Participate in informal get-togethers to share best practices and interact with other industry owners who play to win.

Real-world, hard-hitting discussions and lessons about topics specific to management and ownership of direct labor service small businesses.

Potential to spend one-on-one time with leading business development advisors in the direct labor service industries talking specifically about your individual company.

Choose from a variety of courses so the material covered is specific to your current business needs.

The Courses

Owners and managers of restoration, plumbing, hvac, and other direct labor service companies will be able to expand their abilities relevant to leading their small businesses. During the 2-day program, you can take high-level training courses in 4 categories.

 

Leadership

Growing yourself, understanding relationships, high-level courses, change.

Human Resources

Organizational development, team building, creating culture, hiring/developing, performance assessment.

Sales and Marketing

Communicating the value and building awareness of your services to your customers.

Finance

The process of providing funds for business activities, making purchases, or investing.

2025 Courses

Wednesday

Business Law and Ethics: Documentation Saves the Day

INSTRUCTOR: MICHAEL BOWDOIN

From the very moment your company receives a call, your actions and those of your employees will be under intense scrutiny. Your clients are in the midst of experiencing life changing pressure – emotional, physical, and monetary. It is your professional responsibility to guide them through the repair and restoration of their property with as little discomfort as possible. This presents you and your company with a great responsibility.

This course will provide you with the necessary tools to (hopefully) dodge all the legal landmines inherent in this type of work. The course will cover:

  • Preparing and executing a contract or purchase order
  • Identifying contents and important clauses in the contract
  • Third-party involvement, Scope of Work, and Change Orders
  • Managing risk and insurance
  • Streamlining compliance, recordkeeping, and follow-up
  • Finishing the job, including warrantying the work
  • Considering ethics in dealing with the client and other professionals involved
Managing Your Team to Peak Performance

INSTRUCTOR: SCOTT TACKETT

Top-performing teams don’t get that way on their own. They’re carefully developed by managers who understand how to get the most from each person and who challenge them to achieve consistent high levels of performance. This course shows you how to get the most from your team by understanding what shapes employee behavior and how to mold it for maximum performance. Get the results you want from your people without elevating your voice or blood pressure. Learn what motivates today’s new generation of workers. Understand how to conduct discipline in a positive manner for better results. In this presentation, you’ll learn how to: 

  • Deal with difficult and disruptive behaviors 
  • Get whiners, complainers, and sacred cows to pull together as a team 
  • Harness the talents of your people so your company consistently outperforms your competition 
  • Stop being the chief problem solver in your organization and empower your people to grow the company with you 
  • Coach using techniques designed to help your people produce outstanding results because they want to, not because they fear the consequences
Mission Possible

INSTRUCTOR: LISA WAITE

This immersive course transforms the training room into mission control with active engagement to launch winning business solutions. Lessons equip attendees with practical techniques for managing crisis communication, building trust with clients, and navigating difficult conversations with confidence. Through active learning and real-industry scenarios, you’ll also gain skills to enhance listening, communicate ‘industry jargon’ more clearly, and provide exceptional customer service all while fostering strong team dynamics. Whether you’re dealing with disaster response or general services, this session empowers you to handle interactions with confidence and empathy, ensuring client satisfaction and long-term success.

  • Rapport and trust building
  • Culture and diversity
  • Clear and concise communication
  • Active listening and empathy
  • Crisis communication
Results Driven Selling

INSTRUCTOR: JIM RYERSON

One of the most popular Executive Summit courses, Results Driven Selling is like a double shot of espresso for your company’s sales team, regardless of whether it’s several people or just you. Today’s competitive market requires proven sales strategies—strategies you can use whether you sell carpet cleaning, restoration, or any other home service. This is a high-energy and extremely interactive course. Sales professionals at all levels will learn ways to organize and execute their efforts to increase their book of business and make both the company and them a lot more money.

  • Discover the hidden reasons behind why you may be reluctant to make sales calls and learn how to change
  • Understand why every sales call is not necessarily a good call
  • Identify the right customers and when to quit calling on those who are not
  • Become versed in up-to-date technology for today’s sales professional
  • Master the art of asking the right questions
Teach New Dogs Old Tricks

INSTRUCTOR: MATT BAILEY

In this digital age, the proven sales techniques of old-school pros still work wonders—and they’re exactly what today’s tech-savvy marketers are missing. They may know the latest tools but not the psychology that drives decisions and persuades people. Join digital marketing expert Matt Bailey in this hands-on workshop that bridges the gap between timeless sales wisdom and cutting-edge digital tactics. Matt’s 30 years of experience make him a master at simplifying complex concepts, turning them into actionable strategies that fuel growth.

  • Navigate the digital marketing maze – Get the essentials to thrive online
  • Dominate your local search – Build, manage, and grow your Google Business Listing
  • Partner like a pro – Collaborate effectively with experts in web design and marketing
  • Ask the right questions – Learn the key questions that drive results
  • Measure what matters – Connect the dots from data to action for real impact
The Crystal Ball Approach

INSTRUCTOR: TIMOTHY E. HULL, CR

In today’s competitive home services industry, managing cash flow and creating accurate budgets are critical for financial stability and growth. “The Crystal Ball Approach” will equip business owners and managers with practical tools to improve cash flow, streamline operations, and plan for growth. By leveraging data-driven insights and predictive strategies, participants will learn how to align their financial planning with real-world demand, anticipate expenses, and optimize resources. From forecasting cash inflows and outflows to building effective budgets, this course will provide actionable steps to help businesses maintain stability during slow periods while preparing for peak seasons.

This course includes hands-on activities, real-world case studies, and proven techniques to implement right away. Attendees will develop cash flow projections, outline budgets, and create an action plan to integrate predictive management into their daily operations. Whether you’re managing a small HVAC company or a large plumbing or disaster restoration business, this course will empower you to take control of your finances, improve profitability, and ensure your business thrives in any market condition. Don’t miss this opportunity to transform how you plan, perform, and profit!

Thursday

Accountability Through Purposeful Leadership

INSTRUCTOR: Patty Beard, PCC, BCC, SPHR

Maximizing your team’s potential requires situational leadership to personally reach each member and inspire them to want to be part of something great. Leaders must be thoughtful when they assign work and communicate clearly and precisely when holding employees accountable. Collaboration, cooperation, and consensus in a group is no accident. It is intentional and it’s done through design. Mastering individual skills to make this happen is a must in today’s dynamic employee environment.

  • Diagnose each individual employee’s readiness level by determining their skill and motivation
  • Understand the levels of delegation and how to effectively communicate them
  • Utilize a framework for an effective delegation or task assignment conversation
  • Hold people accountable to commitments and results
Demystifying AI: Practical Tools for Your Business

INSTRUCTOR: STEFAN AGAMANOLIS

Artificial intelligence (AI) is everywhere in the headlines, but what does it really mean for industries like restoration, plumbing, HVAC, and other direct labor services? This course will cut through the hype and break down how generative AI can deliver tangible benefits for your business and your customers—without requiring a massive budget or advanced technical expertise.

We’ll explore how generative AI tools can simplify tasks, boost productivity, and help you create better customer experiences. Through live demonstrations and industry-specific examples, you’ll see how AI can…

  • Craft compelling marketing messages and streamline customer outreach and communication, including handling routine inquiries
  • Analyze customer feedback to identify trends and make service improvements
  • Support project management tasks, from scheduling jobs to summarizing notes and records for seamless team communication
  • Leverage company data—however limited—to drive      insights and add value
  • Assist with ideation for solving business challenges or improving operations

Along the way, you’ll gain a basic understanding of AI and prompt engineering as well as considerations for responsibly exploring AI in your organization. By the end of this course, you’ll have a clear picture of how generative AI can be used to solve real-world problems, save time, and create new opportunities in your business. Don’t let the buzzwords intimidate you. Join us to demystify AI and discover how to put it to work in practical, impactful ways for your business!

Personal and Professional Alignment

INSTRUCTOR: JOHN WESTON

Have you ever considered what it’s like to be on the other side of you? In this engaging session, you’ll discover the power of self-awareness and how your habits and actions impact both yourself and others. Through practical strategies, you’ll learn how to guide yourself toward a more intentional, purposeful life. Whether you’re seeking growth in your career or self, this course provides valuable insights for lasting change. We’ll dive into how your tendencies and reactions shape your outcomes, equipping you with a refreshed mindset and tools to drive transformation in all areas of life.

  • Balance high support and high challenge
  • Understand your personal impact
  • Know yourself to lead yourself
  • Leverage self-awareness for improvement
  • Shift from reaction to intention
Raging Profits/Fearless Numbers

INSTRUCTOR: CHUCK VIOLAND

Financial reports contain information that can seem confusing or misleading if not properly understood. This course breaks down those reports into everyday language that allows owners and key employees to make well-informed decisions and measure how they will affect the financial bottom-line of the business—even without advanced accounting knowledge. Understanding numbers isn’t optional if you are serious about growing a successful company. Every number is a small window through which you can see what is really going on in the business, allowing you to focus on improved performance.

SMarketing Synergy: Building Trusted Advisors through Unified Sales and Marketing

INSTRUCTOR: JOHN MONROE

This workshop explores the critical partnership between sales and marketing, focusing on how alignment between these two functions transforms sales professionals into trusted advisors. Participants will learn how integrated marketing strategies drive lead generation, improve conversion rates, and build long-term customer relationships. Through interactive sessions, case studies, and actionable frameworks, attendees will walk away with practical tools to foster collaboration between sales and marketing teams, ensuring that their approach is customer-centric and results-driven.

The Decision Blueprint

INSTRUCTOR: JOSH BACHMAN

The Decision Blueprint explores the transformative power of data in guiding decision-making processes throughout the business cycle. Attendees will learn the importance of leveraging analytics, metrics, and insights to make informed choices that drive efficiency, innovation, and success. Through real-world examples and best practices, discuss how to collect, interpret, and most importantly, act on data, empowering business professionals to mitigate risks, identify opportunities, and create value. By the end of this session, participants will have a clearer understanding of how to integrate data-driven strategies into their workflows to achieve measurable outcomes and make decisions based on tangible data and empirical evidence rather than intuition, opinion, or tradition. 

  • Increase accuracy with decisions that are more likely to reflect reality since they are based on concrete evidence
  • Enhance accountability through a clear trail of data and reasoning, making decisions easier to justify
  • Provide continuous improvement as new data and evidence emerges allowing decisions to be updated and refined
  • Reduce risk by using methods to help identify and avoid potential pitfalls

Instructors

Timothy E. Hull, CR

President

Violand Management Associates

Matt Bailey

SiteLogic LLC

Jim Ryerson

Founder & Chief Acceleration Officer

Sales Octane, Inc.

Lisa Waite

Owner

Waite Executive Development

Scott Tackett

Director of Organizational Development

Violand Management Associates
Michael Bowdoin

Attorney-At-Law

Patty Beard, PCC, BCC, SPHR

Managing Partner, Chief Coach & Consultant

Infinite Purpose, LLC

Chuck Violand

Founder

Violand Management Associates
Stefan Agamanolis

Next Milestone Innovation LLC

John Monroe

Director of Consulting

Violand Management Associates

John Weston

5A Leadership

Josh Bachman

Business Development Advisor

Violand Management Associates

The Certificate

You have the opportunity to receive a certificate in small business management.

To graduate with a certificate in small business management, you must complete one course from each of the categories plus four electives of your choice. You are welcome to fill your elective options from whichever category, or combination of categories, you choose.

Leadership

1/1
100%

Finance

1/1
100%

Sales And Marketing

1/1
100%

Human Resources

1/1
100%

Electives

4/4
100%
Custom Built for Direct Small Businesses in the Trades

University-Level Professional Development Program

Since 2005, Violand Management Associates has developed the Violand Executive Summit, the only university-level professional development curriculum specifically for leadership and management of small businesses in the restoration, plumbing, HVAC, and other direct labor service industries. The Violand Executive Summit is modeled after business retreats used by Fortune 500 companies for developing the leadership characteristics and the skills required for innovative management in the 21st century. The event is hosted at Kent State University – Stark.

By attending The Violand Executive Summit, owners and managers of businesses in the trades will be able to expand their abilities relevant to leading their small businesses. These include high-level training in sales and marketing, profitability, leadership training in today’s work climate, hiring top-level employees, increasing and understanding the value of emotional intelligence, and innovative ways to overcome challenges specific to our industries.

Our team of facilitators includes highly respected leaders and nationally recognized business experts that provide you with practical, actionable concepts and skills to create a learning experience that directly benefits the bottom line of your business.

Elevate Your Skills and Unlock Your Potential

The 2025 Violand Executive Summit