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December 13, 2021

December 13, 2021
COMPLACENCY
Complacency The online Merriam-Webster dictionary defines the word complacency as self-satisfaction especially when accompanied by unawareness of actual dangers or deficiencies. They must have had business owners in mind when they wrote that. After the long run of good fortune that many small businesses have enjoyed, I continue to warn against falling victim to our own success by becoming complacent. The enemy of success in business isn’t failure, it’s COMPLACENCY. It’s when we get soft or lose our drive or competitive edge that we get into trouble. It seems the more successful we become, the more guarded we need to be about becoming complacent. To make matters worse, complacency rarely announces itself. Instead, it very subtly inserts itself when we’re not paying attention. And one of the most troubling forms of it is the complacency of thought. We stop challenging ourselves to think differently, to explore the personal and professional weaknesses that make us uncomfortable, to look for blind spots, or to question our assumptions about our success. Complacency with our success or with the status quo can easily lead to three other conditions that can set a company on the path to stalling: lack of innovation, lack of market