THE INNER GAME OF BUSINESS, Part III Our primary currencies are time and trust. Not money. This principle is just as true in life as it is in business. Too often, especially in business, we’re led to believe our primary currency is money. While money is certainly an important element of daily life and business, it’s not our primary currency. We can always make more money or we can borrow some. Our time is what’s priceless and none of us knows how much of it we have. We can either invest our time in activities that bring high returns, or we can fritter it away on low-priority distractions. We can be busy, or we can be effective. Be sure not to confuse the two, as they are not even close to being the same. In fact, our busyness often diminishes how effective we are with our time. There are occasions when the most effective use of our time is to do nothing. This is in direct contrast to our Western culture conditioning where we’ve become obsessed with being busy, racing from one activity to another, giving little or no thought to what it is we’re trying to accomplish. If we’re