By Chuck Violand The Second World War was still gaining momentum when Sir Winston Churchill spoke at the Harrow School in London. It was October 29, 1941. The horrific Nazi carpet bombing known as the Battle of Britain had ended just months earlier and the United States wouldn’t officially enter the war in support of Britain until December of that year. Yet there stood Churchill in the face of overwhelming adversity admonishing the students to “Never give in, never give in, never, never, never, never—in nothing, great or small, large or petty—never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.” Those powerful words were just one small part of the larger speech he gave that day, yet through the years they are the ones that have continued to resonate with people as they work through difficult times. As you might imagine I have found these words to be poignant as they relate to business, especially when things get tough. Every business will experience tough times at some point and it seems the longer a company stays in business the tougher those times will be.