October 7, 2019
Flying Coach
Flying Coach By Chuck Violand October 7, 2019 Our local newspaper recently had an article about Holly Branson flying economy on a Virgin Airline flight with her three kids in tow. What made this story newsworthy is that Holly is the daughter of billionaire Richard Branson—that would be SIR Richard Branson, the airline’s owner. I found her down-to-earth decision refreshing and, apparently, I’m not the only one. The pictures she posted of her trip lit up Instagram. I’m not easily impressed by displays of extravagance. Don’t get me wrong, I like to enjoy the fruits of my years of hard work just as much as the next person. But I try to be sensitive to the optics of how my decisions and behavior are perceived by those less fortunate, especially when those people are employees or customers. Besides, my senses aren’t refined enough to tell the difference between a $10 bottle of wine and a $100 bottle or to fully appreciate paying $50 for a prime cut of meat. And I don’t think the brain cells that are about to be destroyed by that wine really care. From a business perspective, I also think it makes good sense to be