LIST Technique – Determine Customer Needs

Selling is not telling. Instead of spewing gobs of features and benefits that bore your prospects, the LIST Technique helps you first diagnose what your customers’ issues are beyond price—the root causes behind them—and then work with them to identify and prioritize how you can best address their needs.

  • LIST Technique – Pick, Prioritize, Peel
  • LIST Price Questions and Role Play
  • How to Make the LIST